Increasingly kitemarks are being used by companies in their communications materials to signify importance and trust to consumers.
Kitemarks, or logos from third parties are ever more evident these days, and I’m not just referring to the financial sector. Perhaps the most outstanding example of third party logos are flat screen TVs which manage to plaster ever more combinations of the weird and wonderful stickers of high tech features that your 42″ plasma is capable of.
In the consumer finance sector, third party logos and kitemarks are also seeming to trend. This week saw the launch of a new kitemark in the high street banking sector.
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Judging by reaction on Twitter from seasoned finance journalists it would seem newly launched kitemarks in the consumer finance sector are coming under scrutiny.
The above is just extracts from various healthy jousting on Twitter, we’re sure the debate will continue, to that end you may be able to follow and add to conversations using the Twitter search of the term kitemarks or better still hashtag your conversation #kitemarks.
So how does ClearDebt use kitemarks?
ClearDebt uses third party logos on its webpage. One of these logos is to denote membership of an important debt industry regulatory body that maintains professional standards and offers extensive certified programme of training qualifications, the first of its kind in the UK, for individual debt advisors. We think this is important.
The other logo is of a independent third party website to ClearDebt that publishes regular feedback and ratings of companies in the sector. We understand it’s not just what we say about ClearDebt that matters to people, we welcome others to be the judge of ClearDebt in an open manner.
What do you think about kitemarks in financial services?
Share your thoughts in the comments.